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How to increase profit margin in construction
There’s more to running a thriving construction business than delivering projects on time and within budget. Maximising your construction company’s profit margin is crucial to stay ahead and competitive within your industry. But with challenges such as rising material costs and unforeseen delays, increasing your profit margin can be tricky.
We’ve put together this guide covering 14 practical tips to increase your construction company’s profit margin. You’ll learn how to increase profit margin in construction without compromising on quality. Let’s get started, shall we?
What is profit margin?
Profit margin is a financial metric used to measure the percentage of revenue that remains as profit once all your expenses have been deducted. So, in simple terms, the higher your profit margin, the more profitable your business is. Several factors can affect your business’ profit margin, such as labour costs and the cost of materials.
Why are construction profit margins important?
Without a strong profit margin, your construction business may struggle to grow and adapt over time. Your profit margin directly impacts your business’ financial health and longevity, and is an indicator of how well your business is performing financially. A healthy profit margin ensures that you have the funds to cover not only operational costs, but a safety net to fall back on should you have quieter periods. Keeping your costs under control means you’ll have the flexibility to adapt should you need to and withstand financial challenges such as rising material costs.
By keeping your profit margin at the front of your mind, you’re setting your business up for success in the long term.
What is the average profit margin in UK construction?
So, how much profit do construction companies make? Well, according to a 2021 study by consultant Turner & Townsend, the UK has the lowest profit margins in the world, at just 3.9% on average. This is significantly lower than 4.6% in North America and 6.1% in Continental Europe. The UK’s decline in profit margins is likely influenced by market conditions such as Brexit, the War in Ukraine and recovery from the COVID-19 pandemic. These world events have contributed to increased materials prices and a decline in profits across the construction industry.
What affects profit margin?
There are numerous costs that affect your profit margin that can be split into quantitative and qualitative factors. Quantitative factors that affect your profit margin are figures like your net profits, sales earnings and the cost of materials. Qualitative factors are more out of your control and include market conditions, seasonal changes and consumer preferences. We’ll explore the most common factors that affect profit margin below.
Competition
To stay competitive in the construction industry, many companies choose to lower their prices to try and attract and retain customers. Lowering your prices can lead to price wars, where your competitors then do the same, which can squeeze your profit margins further. Another key consideration is needing to spend more on advertising and marketing to stand out against your competitors.
Market conditions
Market conditions can have a major effect on your construction profit margins. For example, if demand for construction is high due to a need for housing, you can charge more for your services, leading to an increase in profit margins. Other considerations include fluctuating prices for materials such as cement and steel, and a change in the job market meaning you’ll need to increase salary offerings to attract new workers.
Cost
Cost has a big part to play in your profit margins, because it directly impacts the difference between your revenue and expenses. For example, if the cost of your materials or equipment increases but you’re being paid the same rate for a project as before, your profit margins will decrease. Unexpected expenses and fluctuating prices can quickly eat into your profits.
Your business plan can help you consider your budget ahead of time and prepare for any unexpected challenges you may encounter on your business journey.
Effective project management
Effective project management is the key to improved profit margins, by ensuring projects are completed on time, within budget and to the highest standard. By managing projects effectively, you’ll minimise delays, mitigate potential risks (and costly mistakes!) and reduce unnecessary expenses, to boost your profitability for the long term.
14 ways to increase your construction company’s profit margin
Looking for how to increase profit margin in construction? We’ve got you covered. Here are some tips and tricks on how to boost your profit margins and improve your chances of business success.
1. Calculate overheads
First things first, you’ll need to calculate your overheads to understand where your money is going. By assessing overhead costs, from rent and utilities to any admin expenses, you can make informed decisions about where to best allocate your resources. You’ll know where spending can be reduced without impacting performance, and ultimately improve your profit margins as a result.
2. Avoid ‘scope creep’
‘Scope creep’ is a term used to describe when a client adds new tasks or deliverables to a project that are outside the existing scope of work. These unforeseen tasks may then be added without adjusting your timelines, resources or budget.
Preventing ‘scope creep’ is vital for effective project management, to protect your profit margins. By sticking to the agreed scope of work and setting boundaries, you can avoid any unexpected costs and safeguard your profitability. Remember, it’s best to avoid quoting too low for a project and provide a realistic estimate of cost. You’re always allowed to say no to a potential client if it means the low price compromises the quality of work you’re delivering.
3. Set profitability goals
When it comes to setting profitability goals for your construction business, try and make them SMART. SMART stands for specific, measurable, achievable, relevant and time-bound, and ensures your objectives are within reach, within a period of time. For example, instead of aiming to ‘increase profits’, a SMART goal could be ‘increase profits by 3% within the next six months through effective project management’. SMART goals provide clear direction and ensure what you’re working towards is achievable, and can be easily tracked to monitor your progress.
4. Rent equipment
As a construction business, chances are you rely on an array of equipment day to day to get the job done. Rather than investing in new equipment each time you need it, have you considered renting it instead? Not only will you save your business money, but you can try out the latest equipment and decide if you like it before making a purchase.
5. Implement effective project management
Another way to increase your profit margin is through effective project management. After all, planning is the most important component in any construction project, and poor project management can lead to underestimating the costs required to complete it.
For example, should labour, materials or time requirements be missed during the planning phase, additional expenses may arise unexpectedly which can eat into your profit margin. Proper planning can mitigate the chances of any surprises and ensure you stick to your budget.
6. Buy the right amount of materials
You may consider your buying choices when looking to increase your profit margins. For example, buying in bulk can help you save significant money, as you’ll spend less per unit, while ensuring a steady supply of materials. Just remember not to give into overspending and buying stock you don’t need or already have. Try to balance discounts with actual demand for your business to maximise the benefits of buying in larger quantities.
7. Set realistic timelines
Setting realistic timelines is vital for protecting your profit margins. Make sure the deadlines you set are realistic and leave workers enough time to carry out tasks to the highest standard. Tight deadlines and heavy workloads can lead to workers rushing tasks, which can lead to mistakes and unexpected costs. You may even need to invest in extra resources to finish the job on time. Try to set realistic timelines to help you manage your resources and keep the project within budget for maximum profitability.
8. Source a robust supply chain
Have you taken the time to evaluate the effectiveness of your supply chain? You could consider broadening the scope of your procurement and logistics system, to increase your profit margins and reduce costs. In doing so, you can ensure efficient sourcing and delivery of materials and prevent delays. You’ll also foster better supplier relationships, which may open the door to better pricing and priority service from your suppliers. Having a reliable procurement and logistics system can streamline operations, help you stick to project timelines and unlock cost-saving opportunities.
9. Improve productivity
Improving productivity across your construction business can maximise time and reduce labour costs. When tasks are organised and carried out effectively, projects are likely to be completed faster - allowing you to use your workforce more efficiently. This reduces the need for any additional staff or overtime and lowers your labour costs as a result. Streamlined processes can also minimise errors, which can save time and resources by not needing to rework projects.
10. Provide training
Investing in training for your employees may sound like an unnecessary expense, but doing so can increase profit margins over time. Training can enhance the productivity of your staff, reduce errors and maintain health and safety standards. You may decide to train workers in certain skills or new machinery to improve efficiency and quicker project completion, which can reduce labour costs. Training your team can help you build a skilled and efficient workforce that you can rely on, which in turn can boost your profit margins over time.
11. Reduce waste
Reducing waste has more than just an environmental impact - it’s also crucial for improving profitability in the construction industry. Excess waste, such as rubble and leftover materials, can incur additional expenses when it comes to disposal. By managing your waste properly, you’ll pay less in disposal fees and reduce the need for additional materials. You’ll also have cleaner job sites for your team to thrive in, which can boost productivity and avoid delays.
12. Keep an eye on legislation
As a construction business, keeping an eye on changes in legislation is crucial. Changes could happen while you’re in the middle of a project, which could impact your profits. Try to keep informed about the latest developments in construction, so you aren’t caught off guard during a major project. A prime example is the government’s focus on decarbonising housing stock and improving the energy efficiency of homes, which is likely to affect development agreements and construction contracts in the future.
13. Reduce extra costs
According to the Department for Business and Trade, building material prices are continuing to rise with a 0.8% increase in the building material price index in May 2024.
With this in mind, anticipating a rise in material costs may benefit you long term, so you can ensure any rises in costs are covered. Refer back to your business plan and your cash flow projections, so you know how to handle any changes in pricing without affecting your profitability.
14. Utilise new technology
Technology can improve efficiency and profitability across several areas of your business, from project management to waste reduction. You can use project management software to keep track of tasks, prevent scope creep and manage costs. Inventory management systems can help you to track materials accurately, to help you avoid overstock and minimise waste. Above all, using the latest technology can offer complete visibility of your projects and spending, allowing you to make smarter, data-led decisions which can boost your profit margins.
Remain profitable with SUAZ’s top tips to increase margins
Managing a construction business means juggling several plates, from project management to client relationships. Then you’ve got your profit margins to keep in check too - which can feel like a lot to navigate. By implementing efficient project management practices and using SMART goals, you’ll enhance your profit margins for long-term business success.
Looking to join the construction sector and make your mark in the industry? SUAZ is here to help. Form your limited company today - you’ll have our support there whenever you need it.